Building a better way for healthcare marketing teams to get it done.
Defining the intake, priorities, roles, decision rights, and agency relationships that turn strategy into delivered work.
The problems you see
may not be the ones to solve.
Late Campaigns
•
Slow Decisions
•
Competing Priorities
•
Unclear Ownership
•
Inconsistent Workflows
•
Hidden Capacity
•
Agency Rework
•
Late Campaigns • Slow Decisions • Competing Priorities • Unclear Ownership • Inconsistent Workflows • Hidden Capacity • Agency Rework •
What breaks downstream usually starts upstream.
We look at the whole marketing organization — how work arrives, how it gets ranked, who decides what, what the team has room for, and how teams and agencies hand off.
Then we redesign the parts holding the rest back.
Here’s how we help you save the day in 3 strategic moves:
1 We see your whole organization.
We map how work actually moves across the organization, from request to delivery, and talk to the people moving it — strategy, project management, creative, digital, and your agency partners..
2 We design what needs to change, together.
Roles, workflows, decision rights, governance, intake, prioritization, technology, and the agency relationships around them — built for your organization, not a template.
3 You lead it into practice.
Together, we pilot the new operating model on real work, refine it based on what happens in practice, and stay until the team works this way without us.
Better marketing starts with clear organization that works.
Our work helps healthcare marketing leaders create:
Campaigns that launch on the date they promised
Decisions made without escalating to the CMO
Clear owners for every request, start to finish
One way of working across service lines
Capacity you can see before you commit to it
How We Help Healthcare Marketing Teams
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Redesign how marketing works.
For healthcare marketing organizations that need more than a process fix.
We assess how work actually moves across teams, identify what is creating friction, and build the operating structures needed to improve execution, governance, ownership, and visibility.
Best for: Organizations ready to transform how marketing operates across teams, workflows, technology, and leadership.
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Fractional Leadership
Senior operational leadership without the full-time hire.
For marketing organizations that need experienced leadership to stabilize execution, align teams, and move transformation forward.
We step in as an embedded partner—helping leaders establish priorities, improve decision-making, strengthen operating rhythms, and keep critical work moving.
Best for: Organizations that need ongoing executive-level operational support.
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Keep complex work moving.
For organizations navigating major initiatives, operational change, technology adoption, or cross-functional transformation.
Support can include transformation office leadership, PMO oversight, governance facilitation, quarterly planning, operational reviews, KPI reviews, and executive advisory.
Best for: Organizations that need experienced guidance and execution support around a defined transformation or priority.
“Becky's superpower is her ability to quickly understand the root cause of issues and flip them into action plans that span people, process, and technology.”
- Dan Lavelle, VP, System Marketing
Geisinger Health System
Meet Becky Imbimbo
Founder BL3 Advisory & Consulting
Eighteen years inside healthcare marketing, most recently as VP of Enterprise Operations for a 300-person marketing organization.
She has been the person everything escalated to. Now she rebuilds the system so it does not have to.