Build the operating system behind better marketing.
BL3 Advisory & Consulting helps healthcare marketing organizations improve how work moves—from strategy and prioritization through execution, governance, technology, and measurement.
Marketing Operational Transformation
Transform how marketing works.
For healthcare marketing organizations that have outgrown the way they operate today. We work across the operating model to identify what is slowing execution, configure a better way of working, and activate it through real work.
Diagnose - See how work really moves.
Configure - Design the model around your environment.
Activate - Put it into practice and make it stick.
The work may include:
Governance
Intake & Prioritization
Campaign Planning
Roles & Decision Rights
Project Management
Workflow Design
Technology Enablement
Capacity Visibility
Measurement & KPIs
Operating Rhythms
Change & Adoption
Not every organization needs every component redesigned.
We configure the work around what your environment actually needs.
Fractional Leadership
Senior leadership when you need it—without the full-time hire.
Fractional leadership provides embedded operational support for healthcare marketing organizations that need experienced guidance, stronger operating discipline, or leadership capacity during a period of change.
Set priorities and operating rhythms
Strengthen ownership and decision-making
Move critical initiatives forward
Transformation & Advisory Support
Keep transformation moving.
Complex initiatives often need experienced oversight beyond the initial design. BL3 Advisory & Consulting can provide ongoing leadership and governance to keep priorities, decisions, dependencies, and execution connected.
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Cross-functional oversight for complex change.
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Structure and accountability across major initiatives.
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Keep decisions moving at the right level.
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Connect strategic priorities to execution.
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Create visibility into what is working and where intervention is needed.
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Thought partnership for leaders navigating transformation and growth.
Advisory engagements are configured around organizational need rather than selected from a fixed package.
Where are you today?…
“We know the way marketing operates needs to change.”
Marketing Operational Transformation
For organizations ready to redesign and activate the operating model.
“We need experienced leadership embedded with our team.”
Fractional Leadership
For organizations that need senior operational capacity and direction.
“We’re already transforming, but we need help keeping it moving.”
Transformation & Advisory Support
For organizations that need governance, oversight, or executive guidance around active change.
Whatever the engagement, the goal is the same.
Clearer ownership. | Stronger governance. | More predictable execution. | Better visibility. | Technology that supports the work. | Operations that can scale.
Ready to talk about what’s getting in the way?
Your Questions, Answered
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Marketing is often blamed for performance issues that are actually operational: unclear ownership, tool overload, inconsistent workflows, and no cross-functional alignment. I help marketing teams eliminate friction, improve execution, and build systems that scale — so they can focus on creativity, impact, and performance.
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“Fractional” means you get executive-level operations leadership without hiring a full-time VP or COO. I step in part-time or on a project basis, giving your business access to high-level strategy, structure, and systems—without the overhead of a full-time salary.
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Not quite. A consultant typically advises and provides recommendations, while a fractional leader executes alongside your team. I don’t just tell you what to do, I help you get it done. Fractional leaders will drive implementation, adoption, and embed change so your team can sustain success long after our engagement ends.
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Pricing depends on the type and length of engagement:
Operational Audits start at $500, and vary based on size and scope of the organization. Audits can include a full or partial assessment of your organization and roadmap.
Fractional Leadership is scoped by time commitment and deliverables. Typical engagements start at $2500 per month and vary based on the size and complexity of the organization.
Program- or Project-Based Consulting is scoped by time commitment and deliverables. Typical engagements start at $350 per hour and vary based on the size and complexity of the organization.
After your Strategy Call, you’ll receive a proposal outlining investment, timelines, and payment schedule. Most clients choose a monthly retainer or project-based structure.
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Typically within 2–4 weeks after your Strategy Call, depending on scope and capacity. If you need to move faster, I’ll do my best to accommodate urgent engagements.
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Yes. I’ve worked with 10-350+ person agencies, and local, state and regional healthcare organizations. My framework scales to your stage of growth, whether you’re building foundational systems or managing change across departments.
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That’s okay. Start with an Operation Audit or download one of my free resources to uncover where your systems may be breaking down. Many clients begin with a short-term engagement before moving into fractional support.
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Most range from 3 to 12 months, depending on your goals. My focus is building systems that last, so we work together long enough to create clarity, align your team, and embed new ways of working that stick.
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Yes. For leaders who need a targeted solution, a workflow redesign, SOP cleanup, or adoption plan, I offer short-term project consulting or workshops. These are great options if you want quick wins or internal team enablement.